边喜民：双手“擀”出幸福新生活

We're #hiring a new Middle East BD Manager in Riyadh. Apply today or share this post with your network.

We're #hiring a new Supply Chain Solutions Manager in Hong Kong SAR. Apply today or share this post with your network.

Recently, we've received numerous inquiries from our e-commerce brand clients seeking assistance in expanding into brick-and-mortar retail in North America. In response, we're developing comprehensive services tailored to help these brands secure retail distribution, focusing on products with proven consumer appeal. A notable example of successful online-to-offline expansion is Dr. Squatch, a men's natural soap and personal care company. Founded in 2013, Dr. Squatch achieved over $100 million in revenue by 2020 and, in 2021, partnered with Walmart to make their products available in over 1,600 stores nationwide. This collaboration enabled Dr. Squatch to reach a broader customer base while providing Walmart with unique, natural personal care products that resonate with consumers. If you represent brick-and-mortar retailers interested in exploring our curated product catalog, we invite you to connect with us. Similarly, if you're an e-commerce brand aiming to venture into physical retail, please reach out for support. Together, we can bridge the gap between online success and offline opportunities, enriching the retail landscape.

We’re #hiring. Know anyone who might be interested?

?? Major Changes for Amazon Sellers in 2025 ?? Amazon has officially unveiled its 2025 China Strategic Plan, setting the direction for the platform's development in the coming year. Sellers must adapt their strategies to align with these policy changes to stay competitive. Here's a summary of key highlights: Amazon has introduced "Haul Value Shopping," a new feature offering low-cost products priced at $20 or less. Most items are under $10, with some as low as $1. This initiative targets customers willing to trade delivery speed for better prices, with products shipped directly from China in 1–2 weeks. The company is also expanding its Smart Supply Chain Services through Amazon Managed Services. This end-to-end solution enables sellers to hand over logistics tasks like inventory consolidation, cross-border transportation, warehousing, and last-mile delivery. AI-powered tools will optimize efficiency throughout the process. A new tool, the Amazon Brand Name Generator, helps sellers on U.S. marketplaces create culturally and linguistically appropriate brand names tailored for international markets. This is part of Amazon's effort to empower sellers with creative tools. Amazon has announced the Beta release of Seller Assistant Amelia, a generative AI-powered tool providing tailored advice and instant solutions. Soon available in Chinese, Amelia will support sellers with advanced features such as batch product detail page creation and enhanced A+ content generation. Additionally, Amazon.ie will open to Chinese sellers in 2025, becoming Amazon’s 10th European marketplace for Chinese sellers. This provides another valuable opportunity to expand into the Irish market. Lastly, Amazon is rolling out the "Industrial Belt Accelerator" Program to support over 10,000 factories and brands from 150+ Chinese manufacturing hubs by 2027. This initiative aims to bolster manufacturing-driven cross-border e-commerce. While revenue growth opportunities are evident, challenges remain. A recent survey shows that 42% of sellers experienced revenue growth in 2024, but nearly half saw profit margins decline due to intense competition and pricing pressures. Sellers must focus on profitability, cash flow management, and product differentiation to thrive. To adapt, sellers should prioritize high-value products, explore niche markets, shift to higher-ticket items, and accelerate product innovation to meet customer demands while avoiding saturated categories. What are your thoughts on these changes? How are you preparing to adapt? Let’s discuss! ??

YUGUO NEWS UPDATE: TikTok Shop Black Friday, How Self-Managed Sellers Can Seize Market Opportunities Innovation drives progress in today’s booming digital commerce world. During key shopping events like Black Friday, TikTok Shop’s self-managed model is providing a powerful competitive edge for sellers. This year, TikTok Shop achieved impressive results. PYNAREL, a brand under Shenzhen Youhengxing Technology, reached $2M in GMV, with a 5x increase in sales and a 200% increase in orders compared to last year. Merach Technology, known for its "Vibration Plate," sold over 2,000 units daily, generating $200,000 in sales. Their 97-hour live stream earlier in the year achieved $100,000 GMV. GNC, a major U.S. health brand, saw 160% GMV growth in the first week of Black Friday, with core products accounting for 36% of total GMV. TikTok Shop’s self-managed model provides key benefits: an all-in-one platform for marketing, sales, and conversion without the need to switch between multiple platforms, and a content-driven approach that leverages influencers to drive organic traffic and boost sales. For PYNAREL, optimizing inventory allowed them to see 30% lower traffic costs and a 40% higher conversion rate during Black Friday. GNC expanded its reach by working with 1,700+ influencers and producing 2000+ pieces of content, achieving 50x growth in daily sales for certain products. TikTok Shop is reshaping cross-border e-commerce with its self-managed model, offering sellers the tools to grow and thrive in a competitive market. For resources on how to win on TikTokShop, please contact us for more! #TikTokShop #Ecommerce #BlackFriday

??We’re Back!?? It’s been a while, but we’re excited to reconnect with you here on LinkedIn! At YUGUO, we’ve been busy empowering businesses worldwide to achieve global success in e-commerce and cross-border trade. Now, we’re bringing that same energy and innovation back to our LinkedIn feed. Stay tuned for exciting updates, industry insights, and success stories that highlight how we’re helping brands and businesses conquer the world of e-commerce. ?? For those who are new here, YUGUO is a global leader in e-commerce and supply chain solutions. With partnerships spanning over 120 platforms—including Amazon, Meta, TikTok, Coupang, and Rakuten—we provide a one-stop platform for businesses looking to thrive internationally. From supply chain optimization to award-winning marketing strategies and independent site development, we are your trusted partner for cross-border growth. ???Supply Chain Solutions Driving Results YUGUO’s supply chain solutions business now partners with over 100 e-commerce sellers and platforms. On average, we help increase GMV (gross merchandise value) by 30%+ and profitability by 5%, enabling businesses to scale with confidence. Notably, YUGUO is proud to be the largest supplier of private-label products to Coupang, South Korea’s leading e-commerce platform. ???Achievements We're Proud Of Our commitment to excellence has earned us recognition, including: Meta Business Growth Award (2022) Google Partner for International Business Growth (2022, 2023) TikTok Pioneer Exploration Partner (2022, 2023) TikTok Shop Excellent Investment Promotion Partner (2024) ???What’s Next? We’re diving deeper into trends like global e-commerce growth, supply chain innovation, and independent site development. Our flagship events, like the CCEE Cross-Border Trade Fair, continue to connect sellers, buyers, and partners across the globe. Whether you're looking to expand your e-commerce presence or streamline operations, YUGUO has the tools and expertise to help you succeed. Let’s make global e-commerce simple, efficient, and wildly successful together! ?? ?? Follow us to stay updated on the latest in e-commerce, supply chain solutions, and cross-border innovation. #Ecommerce #CrossBorderSolutions #GlobalTrade #SupplyChain #DigitalMarketing #Awards #Innovation #Coupang

?? Spot Airwallex at one of the busiest international transportation hubs! ?? As the global cross-border eCommerce peak season kicks into high gear, we rolled out a campaign designed for DTC sellers in China to strengthen connections in the industrial belt cities. ???? Catch us at Shenzhen Bao'an International Airport — one of the world’s busiest with 50M+ passengers annually! For two months, we’re positioned in prime spots, boosting visibility and engaging global business travelers. ?? Leveraging key events like BrandArk, we are showcasing how our cutting-edge payment solutions power DTC success. ?? Our latest eCommerce whitepaper and DTC guidebook, co-created with YUGUO, a trusted industry leader in China, highlight valuable industry insights. #AirwallexCN #GlobalPayments #DTC #ShenzhenAirport